Supporting Black-owned businesses is a powerful way to foster economic empowerment, cultural preservation, and sustainable tourism in Africa. When you stay at a Black-owned hotel or lodge, your money goes directly into local hands—and often into communities that prioritize authenticity and heritage over generic tourism.
Whether you’re looking for boutique luxury, cultural immersion, or a warm family-run guesthouse, here are standout Black-owned accommodations across the continent to add to your travel plans.
1. Jnane Tamsna – Marrakech, Morocco
Why it’s special: Owned by the elegant Meryanne Loum-Martin, this boutique hotel blends Afro-Moroccan aesthetics with sustainable luxury. Guests enjoy private villas, lush gardens, and Afro-fusion cuisine.
Best for: Wellness retreats, couples’ getaways, design lovers.
2. Coconut Grove Beach Resort – Elmina, Ghana
Why it’s special: Overlooking the Atlantic Ocean near the historic Elmina Castle, this resort is owned and operated by a Ghanaian family. It’s popular among diaspora tourists seeking comfort and cultural connection.
Best for: Historical reflection, beach relaxation, heritage tours.
3. Umlilo Lodge – St. Lucia, South Africa
Why it’s special: A cozy, family-run lodge in the heart of Zululand, offering personalized safaris and warm hospitality. It promotes Zulu culture and eco-tourism.
Best for: Safari stopovers, rural charm, solo travelers.
4. Villa Rosa Kempinski (Managed by Nana Kwame Bediako) – Nairobi, Kenya
Why it’s special: Though part of a larger luxury brand, Black entrepreneur Nana Kwame Bediako (also known as Freedom Jacob Caesar) is a visionary investor in Kenyan hospitality. His influence promotes African luxury and entrepreneurship.
Best for: Business trips, upscale comfort, city access.
5. Motswari Private Game Reserve – Limpopo, South Africa
Why it’s special: Located in the Timbavati and Umbabat Nature Reserve, Motswari offers authentic safari experiences with Black rangers and community ownership at its core.
Best for: Conservation-minded travelers, safari lovers, off-grid luxury.
6. The Emakoko – Nairobi National Park, Kenya
Why it’s special: A luxurious lodge at the edge of a national park, owned by a Kenyan couple who blend conservation, comfort, and cultural pride. Wake up to giraffes right outside your window.
Best for: Wildlife lovers, honeymooners, eco-travelers.
7. OneAfrica Health Resort – Cape Coast, Ghana
Why it’s special: Founded by an African-American returnee, OneAfrica promotes healing, reconnection, and wellness for the African Diaspora. The cliffside rooms and spiritual programs draw pilgrims from around the world.
Best for: Diaspora returnees, wellness travelers, cultural seekers.
Tips for Supporting Black-Owned Lodging in Africa
Book directly through hotel websites when possible to avoid third-party fees.
Ask about community programs they support or initiatives they run.
Leave reviews to boost their visibility and encourage other travelers to visit.
Be mindful that some Black-owned properties may not have the marketing resources of large chains—don’t mistake minimal websites for lack of quality.
Traveling through Africa isn’t just about seeing—it’s about uplifting. Choosing Black-owned hotels and lodges is an act of conscious tourism that helps preserve cultural heritage, create jobs, and redefine Africa’s place in global travel. From the coast of Ghana to the reserves of South Africa, your stay can be part of something bigger than just a vacation.
