Social media has transformed how we explore the world, and African destinations are finally getting the spotlight they deserve—thanks in part to a new wave of Afro-travel influencers. These trailblazers are sharing authentic experiences, celebrating African cultures, and helping reshape the continent’s global image beyond safaris and poverty narratives.
Whether you're planning your next trip or simply want to be inspired, here are some incredible Afro-travel influencers to follow across platforms like Instagram, YouTube, and TikTok. These voices highlight everything from luxury stays and backpacking adventures to cultural deep-dives and diaspora reconnections.
1. @thecatchmeifyoucan (Jessica Nabongo)
Based in: USA/Uganda
Why follow: Jessica is the first Black woman to travel to every country in the world. Her storytelling is powerful, deeply reflective, and visually stunning—especially her experiences in Africa. She shines a spotlight on lesser-known countries and encourages intentional travel.
Best content: Luxury travel, solo female travel, African heritage destinations.
2. @wodemaya (Wode Maya)
Based in: Ghana
Why follow: Wode Maya is a Ghanaian YouTuber with a mission to “change the African narrative.” He documents businesses, success stories, and innovation across African countries, all while keeping his content engaging and community-focused.
Best content: Local entrepreneurship, off-the-beaten-path places, Pan-African stories.
3. @kashbhaz (Kash Bhaz)
Based in: Zimbabwe/South Africa
Why follow: Kash Bhaz is a digital nomad creating content on hidden gems in Africa, cultural pride, and the beauty of Black travel. He emphasizes affordability, nature, and mental health through solo travel.
Best content: Nature getaways, backpacking tips, travel budgeting in Africa.
4. @travelwithtolu (Tolu Adebayo)
Based in: Nigeria
Why follow: Tolu explores West African destinations with charm and clarity. He’s passionate about showcasing Nigerian hospitality and helping others navigate travel logistics through helpful, short-form content.
Best content: Nigerian food, hotel reviews, border-crossing tips.
5. @zozibini (Zozibini Tunzi)
Based in: South Africa
Why follow: Former Miss Universe, Zozibini uses her platform to celebrate African fashion, people, and travel. She documents her visits to local designers, historic sites, and rural communities.
Best content: Fashion-forward cultural travel, rural beauty, luxury African tourism.
6. @tastemakersafrica
Based in: Multi-country
Why follow: This platform connects travelers to unique experiences curated by locals in Africa. Their Instagram and blog highlight authentic city guides, diaspora tours, and Black-owned travel experiences.
Best content: Group trips, African festivals, cultural immersion activities.
7. @theblackpassport
Based in: USA/global
Why follow: This community-driven platform tells travel stories through the lens of Black identity and connection. They feature profiles on Afro-travelers across the world, especially in Africa.
Best content: Personal stories, cultural reflection, tips for first-time visitors.
Tips for Engaging With Afro-Travel Influencers:
Support their work. Like, comment, share their content, or buy their travel guides and merch.
Ask thoughtful questions. Many influencers respond to DMs or Q&As and genuinely want to help.
Use their recommendations. From safe lodging to tour guides, their insights are usually tried and tested.
Afro-travel influencers are more than just digital content creators—they are cultural ambassadors, historians in motion, and living proof that Black travelers belong everywhere. Following them can enrich your travel plans, reshape your worldview, and remind you that Africa is not only a destination, but a home worth discovering again and again.
